TV and radio used to be the primary methods of advertising and making one's brand reach a wider market. With the advent of the internet, SEO came in. SEO is an online mode of advertising that is far more efficient than radio and TV combined. This method takes your business further than you would have achieved with other old-fashioned methods. Search Engine Optimization
The basics of Search engine optimization
Using SEO for your business is not a walk in the park. First, to advertise your business online and enjoy the benefits of this online marketing tool, you need a website- and this website also needs to be well curated for both mobile and PC usability.
Secondly, you need well-written unique content for SEO to work for you. SEO mostly depends on several elements. Let's have a glance at a few of them.
· keyword optimization
· link building
· page rank
Keyword optimization
In order to have your products reach a wider audience, you need to optimize your content for keywords. The more the number of keywords, the better your content will be seen. However, if your keyword repeats itself too much, Google and other search engines will ignore your yelling and possibly flag your website for malpractice. Keep your keyword density somewhere between 3-4% of your word count.
Link Building
What is link building?
Link building simply means other websites pointing back at you. This is one way search engines recognize you as an authority in the market. Not all websites links will improve your visibility. Only the authoritative ones. The links must also be relevant to your content; otherwise, they will be flagged for policy violation (black hat methods.
Page Rank
Page rank is also an important element of SEO that ensures your website content appears at the top of the search engine pages-mostly page one or two. Keyword optimization, link building, and other white hat methods determine the position of your website. Make sure you observe all search engine rules to make your SEO efforts work for you. Above all, SEO techniques keep changing; make sure you tweak your website and its content to reflect the new changes so your website's rank doesn't topple. SEO