Lead generation is an essential goal for an overall effective digital marketing campaign.
With habits and technology changing and so many marketing methods and tools available to handle lead generation marketing, knowing what to focus on can be challenging.
Now in these first months of 2023, here are the prominent trends in online lead generation that the experts are paying attention to.
Businesses should reassess their current lead generation strategies and start to incorporate newer ways to continue attracting new leads and have a profitable year in these financially trying times.
- Social Selling - As social media has taken over the internet, social selling has turned into a critical tool for generating more leads. No longer can a business get away with simply placing simple ads on websites. Instead, they must focus on building a social media following, engaging their followers, and advertising on the social platforms where their customers can be found. Influencer marketing and word-of-mouth referral marketing are yet more types of online lead generation for social selling that brings in more leads so directory listings, influencer partnering, referral networks, and simply giving people something good to talk about matters.
- Video Marketing - A whole segment of social marketing that is becoming very effective for targeting the right audiences and bringing in effective online lead generation is video marketing. Relevant and local video ads shown via YouTube videos are one way to generate leads. Creating video content for the business itself and circulating it as website and social media content is another way that video marketing works.
- Personalization - A part of the social selling solution to attract even more attention is personalization, which allows marketers to target their ads and pages in a more personal way to attract specific target audiences. Instead of general ads designed for anyone who might come across them, lead generation is more successful today using advertising and content that is more closely targeted.
- Automation - With so much content to control and disperse to websites, social media platforms, and even via email, lead generation marketing can be much more effective when it is automated. Content creation and distribution tools are becoming the norm today as marketing experts work to spread brand awareness and put companies everywhere they need to be to generate more leads.
Small businesses looking to increase and improve their lead generation capabilities in 2023 must reevaluate their marketing plans and adopt the ones that are getting noticed today.
By embracing social selling, including video marketing, as well as ad personalization and the automation of the lead generation marketing process, any business can become competitive and bring in more leads!